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Shop / tru earth laundry detergent
Life can often feel overwhelming, but doing laundry shouldn't have to be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, getting the perfect amount of detergent for every load is incredibly simple. To use it, simply flip the bottle, give it a firm squeeze, and you're all set. Just one squeeze is all it takes!
Our compact 23oz bottle offers the same convenience for 66 loads that you've come to expect, but with a significantly reduced environmental footprint. This innovative design utilizes 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our traditional 100oz bottle. You can rest easy knowing that our formula is free from unnecessary ingredients. The Easy Dose formula is powered by six robust enzymes and surfactants, providing you with a powerful clean that takes on even the toughest stains.
In addition to its cleaning prowess, our detergent is a Safer Choice EPA certified product, making it an excellent option for your busy family. It's easy to use, simple to store, and you will soon find that you love it—it’s a game changer in the way you approach laundry.
At Seventh Generation, we prioritize a different approach to business. Our belief is that our products should not only be healthy solutions for your home but also for the broader community and environment. We're constantly seeking ways to lessen our ecological impact while enhancing performance, safety, and sustainability throughout our supply chain. We take pride in our responsibility to foster a more mindful business model, collaborating with various stakeholders to pave the way for a better future for our planet.
Seventh Generation is proud to be a Certified B Corporation. This certification indicates that we meet rigorous standards for social and environmental performance, accountability, and transparency. By choosing Seventh Generation products, you are actively participating in our mission to support the health of future generations—seven generations, in fact.
Our Easy Dose technology eliminates the guesswork and hassle of measuring detergent. With just a simple flip and squeeze, you can effortlessly dispense the right amount every time. The formula’s six powerful cleaning agents ensure an effective clean that tackles even the most obstinate stains, making laundry day a breeze.
Our Ultra Concentrated Laundry Detergent is not only ultra-effective but also ultra-convenient. It is housed in a compact 23oz bottle that is easy to store and reduces waste. Compared to our larger 100oz bottle, it requires 60 percent less plastic, uses 50 percent less water, and weighs 75 percent less.
With the added assurance of being Safer Choice EPA Certified, Seventh Generation’s Easy Dose Ultra Concentrated Laundry Detergent is your smart choice for a cleaner and greener household. Make the switch today and start experiencing the difference both for your laundry and for the planet.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
product_dimensions | ‎2.4 x 3.85 x 8.81 inches; 1.44 Pounds | ||||
item_model_number | ‎0732913449736 | ||||
date_first_available | ‎March 1, 2021 | ||||
manufacturer | ‎Unilever | ||||
country_of_origin | ‎USA | ||||
best_sellers_rank | #781 in Health & Household (See Top 100 in Health & Household) #16 in Liquid Laundry Detergent | ||||
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